Now in its 17th year, Buy Nothing Day is celebrated every November by environmentalists, social activists and concerned citizens in over 65 countries around the world. Over the years, Buy Nothing Day (followed by Buy Nothing Christmas) has exploded into a global movement, inspiring the world’s citizens to live more simply and buy a whole lot less.
Designed to coincide with Black Friday (which this year falls on Friday, November 27) in the United States, and the unofficial start of the international holiday shopping season (Saturday, November 29), the festival takes many shapes, from relaxed family outings, to free, non-commercial street parties, to politically charged public protests, credit-card cut-ups and pranks and shenanigans of all kinds. Anyone can take part provided they spend a day without spending.
Featured by such media giants as CNN, USA Today, MSNBC, Wired, the BBC, The Age and the CBC, Buy Nothing Day has gained momentum in recent years as the climate crisis has driven people to seek out greener alternatives to unrestrained consumption.
This year, Buy Nothing Day organizers are confronting the economic meltdown head-on – asking citizens, policy makers and pundits to examine our economic crisis.
“If you dig a little past the surface you’ll see that this financial meltdown is not about liquidity, toxic derivatives or unregulated markets, it’s really about culture,” says the co-founder of Adbusters Media Foundation, Kalle Lasn. “It’s our culture of excess and meaningless consumption — the glorified spending and borrowing of the past decade that’s at the root of the crisis we now find ourselves in.”
Economic meltdown, together with the ecological crisis of climate change could be the beginning of a major global cultural shift — the dawn of a new age: the age of Post-Materialism.
“A simpler, pared-down lifestyle – one in which we’re not drowning in debt – may well be the answer to this crisis we’re in,” says Lasn. “Living within our means will also make us happier and healthier than we’ve been in years.”
So this November 27 (November 28 in Europe and overseas), we’re calling for a Wildcat General Strike. We’re asking tens of millions of people around the world to bring the capitalist consumption machine to a grinding – if only momentary – halt.
We want you to not only stop buying for 24 hours, but to shut off your lights, televisions and other nonessential appliances. We want you to park your car, turn off your phones and log off of your computer for the day.
We’re calling for a Ramadan-like fast. From sunrise to sunset we’ll abstain en masse, not only from holiday shopping, but from all the temptations of our five-planet lifestyles.
Take the Plunge!
You know what they say: a journey of a thousand miles starts with a single step. You feel that things are falling apart – the temperature rising, the oceans churning, the global economy heaving – why not do something? Take just one small step toward a more just and sustainable future. Make a pact with yourself: go on a consumer fast. Lock up your credit cards, put away your cash and opt out of the capitalist spectacle. You may find that it’s harder than you think, that the impulse to buy is more ingrained in you than you ever realized. But you will persist and you will transcend – perhaps reaching the kind of epiphany that can change the world.